​   Meet the designer   ​

Stacey McBride-Irby

As a child Stacey constantly played with dolls.  Barbie® was her favorite.  Stacey loved mixing and matching her dolls’ clothes, and styling their hair.  At the age of 13 she made the decision to enter the fashion world.  She started sketching fashion and going to the library and checking out books about fashion.

Stacey gained admiration for the principle Mattel® designer, Kitty Black Perkins, after reading a newspaper article her father saved for her about Perkins.  With the encouragement of her father, and a fashion instructor at El Camino College, Stacey called Perkins and landed herself an interview.  In addition to showing her portfolio and resume during the interview, Stacey had to design a Barbie® fashion.  Her design was approved and she was hired as an assistant designer which began her career in the world of toy and doll design.


Stacey was a Project Designer for Mattel® in El Segundo and was with the company for 15 years.  She created the So In Style™ line of African-American Barbie® dolls which were released in 2009. While at Mattel®, Stacey was tapped to design the sorority Barbie®, celebrating the centennial year of Alpha Kappa Alpha, the first African-American Greek Sorority.  She also designed a one of a kind take on the 1980’s Black Barbie.  In addition, Stacey designed some of the 2010 Barbie career dolls including Pet Vet Barbie®, Rock Star Barbie® and Bride Barbie®.


Over the course of her career, Stacey has been interviewed for magazines and newspaper articles such as Ebony, Essence, Heart & Soul, LA’s Beauty Beat, Upscale, Chicago Sun Times and Daily Breeze.  Stacey McBride-Irby made the front cover of Wall Street Journal Personal newspaper.  The So In Style® dolls have been featured in Barbie and Jet magazines. She has also been a featured designer in the Barbie Exhibit at The Children’s Museum of Indianapolis and the William Grant Still Center in Los Angeles.

Stacey has appeared on CNN Prime News with Richelle Carey “New Barbies Look More Like Black Women”.  Stacey appeared on BETs My Black is Beautiful, Episode 1:  Celebration of Black Beauty.  She was also interviewed live on News One Now with Roland Martin. And Stacey appeared on the talk show The Real where she presented all of the TV hostesses with their very own Prettie Girl dolls, made in their likeness.

In 2011 Stacey took the skills and experience she gained in her time with Mattel® and co-founded the One World Doll Project. The main goal of the project was to produce diverse dolls that would make a difference in the lives of young girls of many cultural backgrounds. Then in 2013, after several years of development, The One World Doll Project released the Prettie Girls!™, an exciting line of multi-cultural fashion dolls.

The Prettie Girls! are unique in their physical attributes as well as their individual personal stories, goals and inspirations, capturing the essence of positive attributes that every little girl can embrace. In fact, the term “Prettie” stands for Positive, Respectful, Enthusiastic, Truthful, Talented, Inspiring, and Excellent. In 2015 these Prettie Girls made it on the shelves of approximately 3,000 Walmart stores, their online store and ToysRUs.com.


In 2018, Stacey was led to found her own company, McIrby, Ent. The first entity is IamU, Uniquely Beautiful dolls launching with Sunjai Williams, as seen on the hit TV show, "Bring It!" 

Stacey’s motto is, “A happy, inspired childhood creates happy, inspired and powerful women.”  She has taken this philosophy with her throughout her endeavors inspired to create the Prettie Girl Doll Project, teaching girls through her previous dolls and IamU Dolls: Embrace your Unique Beautiy and follow your dreams. Stacey's Women of Tomorrow (501c3) and other community outreach efforts allows her passion to share and shine through.